About

Andy Edwards is a music business executive and artist manager whose career encompasses artist management, tech start-ups, rights acquisition, touring and major record labels (BMG Records and Sony Music).  His expertise spans strategy, marketing, business development, commercial dealmaking, mentoring and leadership.

During his career, Andy worked on a variety of campaigns for artists as varied as Take That, M People, Lauryn Hill, Jamiroquai, Destiny’s Child, George Michael, Leftfield, Finley Quaye, Genesis, Phil Collins, Feeder, New Order, U2 and Pink Floyd amongst others.  He has also provided executive support to senior executives such as Rob Stringer, Ged Doherty and Paul Burger, advising on strategic matters and due diligence.  For many years he was a consultant to the late Tony Wilson and Yvette Livesey and the In The City Music Convention, leveraging his deep understanding of the music industry and his global network of relationships.

In an artist management and artist representative capacity, Andy has conducted business globally with artists, executives and entrepreneurs across all genres of music and with everyone from global superstars to cutting edge names.  This includes Yusuf Islam (Cat Stevens), Chase and Status, Pendulum, James Morrison, Dido, Cher Lloyd, Katherine Jenkins, Andreya Triana and many others.  Andy is also a board director of the Music Managers Forum (MMF) and has acted as a consultant and advisor to sister organisation Featured Artists Coalition and it’s Artist-in-Residence Imogen Heap.  Andy manages Grammy award wining producer and mixer Cameron Craig and has mentored a succession of developing artists.

Andy serves on the UK Music board in various capacities and currently chairs the UK Music Futures Group.  This is a board-type forum that connects young music executives and creators with industry level policy making and government engagement.  The group has advocated on mental health, sexual harassment, diversity and inclusion, talent pipeline and music education issues.

On a policy level, Andy plays a leading role in pushing a progressive agenda.  This means encouraging a proactive approach to technology, an open minded and transparent approach to commercial business practices and an inclusive approach to encouraging a diverse and healthy working environment.  Andy has contributed to the music industry Diversity Taskforce.

Andy is a sought after speaker, moderator and writer for the likes of MIDEM, Music Week, Music Business Worldwide, Record Of The Day, The Great Escape and In The City. He is a respected thought leader who has contributed to the Berklee College of Music Rethink Music report and the MMF’s Dissecting The Digital Dollar reports.

 

Away from the music business, Andy is an accomplished racing cyclist. In his teenage years he raced alongside the likes of British riders such as Chris Boardman, Matthew Stephens and Mark Lovatt. More recently, he has enjoyed mixing things up in a variety of amateur road races, scoring a number of wins. This includes competing in a number of Elite/ professional level races, including Premier Calendars (which are televised on Eurosport) and the Elite Men’s National Road Race Championships alongside Team Sky and other World Tour level riders.

Off the bike, Andy has coached and mentored younger riders focusing on Elite level racing. This includes organizing skills days and coaching sessions for his cycling club Kingston Wheelers and cycling brands Sigma Sport and G!RO.  He has worked with names such as Team Sky’s Rod Ellingworth, Rapha Condor’s John Herety and ex-pros Daniel Lloyd, Matt Stephens and Yanto Barker.  Currently, his focus in diversity in cycling. He is working on various initiatives with the Sustainable Cycling Foundation that supports the growth of cycling in Nigeria, in addition to supporting greater diversity in the UK.